And everyone is free to chose not to buy products from people who have opinions that differs fundamentally from their own?

And some opinions cannot be tolerated in a democratic society. An obvious example is anti-liberal/anti-democratic opinions as they threaten the system itself. You cannot have a free democratic society if a majority removes the freedoms of a minority.

Second this. Very clean and effective.

Don't know about a name change though; I find it memorable and very descriptive. Can't really think of an alternate name.