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I've never seen e-ink used to display price tags at stores. What country are you seeing that in?


Netherlands. Almost every major super market chain uses them and dynamically adjusts the prices. Here's an article from 2019 about a major chain intending to change all the price tags that year (Dutch): https://www.emerce.nl/nieuws/albert-heijn-digitaliseert-prij...


It's seem to have finally roughly hit critical mass these days. I imagine it will become somewhat ubiquitous in the next 5 years or so in most of the western world.

Inflation seems to have kicked this into high gear as I'm guessing prices update a whole lot quicker. Plus it's a lot cheaper now to fiddle with dynamic pricing and change stuff day to day based on your metrics.


In the US, best buy uses them. I think I've seen them in some airport shops too.


Whole Foods, too.




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