I think Apple may do interesting things here with their rumored focus in purely on-device LLM functionality across the OS, taking advantage of all the hardware work they've put into efficiency and 'Neural Engine' cores. This year's WWDC may be quite interesting.
I am interested to see how Apple's insistence on privacy will square with their GenAI products. If they don't collect feedback and usage data how will they use RLHF to make their suit better ? I understand that have been cutting deals with few publication companies, but will that suffice?
