IMHO a 45-90 second video done right might the ideal medium for a product overview. But most are way longer, and suck, so I never click on them.
GIFs auto play, and so might be good medium to force a user to see a 7-15 second clip of how a feature works. Obviously you should ensure that only 1 is ever showed at a time.
I also find there's something hypnotic about a silently looping sped-up clip, though I don't know if this can be used to increase conversions. ;)
GIFs auto play, and so might be good medium to force a user to see a 7-15 second clip of how a feature works. Obviously you should ensure that only 1 is ever showed at a time.
I also find there's something hypnotic about a silently looping sped-up clip, though I don't know if this can be used to increase conversions. ;)